CORSAIR GAMING, INC. | FREMONT, CA (2016 – 2021)

SOCIAL MEDIA CONTENT SPECIALIST

• Report to Marketing Director for $3B+ public technology hardware and gaming company and owned the creative assets function for all social media channels, partnerships, esports, sponsorships, and product marketing assets across 8 business units and acquisitions.
• Designed and directed all deliverables for company’s social media and community campaigns, which increased global engagement by 80%
• Produced Go-to-Market assets for website use and for campaigns used on advertising platforms such as Sideqik, Facebook, and Instagram
• Responsible for creating deliverables for partnerships, publishers, events, and influencers to increase company brand engagement, including:
• Led asset creation for co-branded campaigns with partners (NVIDIA, AMD, Intel, ASUS, MSI, Bloober Team, Activision Blizzard, Ubisoft)
• Provided art support for esports teams and influencers (Bajheera, BIG, Summit1G, AnneMunition, Team Secret, Vitality, KingGeorge)
• Created new brand logos for use in influencer team and collegiate units
• Developed various apparel and merchandise used in events, giveaways, and for sales
• Enforced brand guidelines and ensured consistency to all global deliverables
• Directed style guides and templates to assist in creating assets to correct resolutions, crops, proper logo usage, leading designs to appropriate brand language
• Oversaw all incoming and outgoing assets in MediaValet digital asset management system, and developed a system to ensure proper distribution and archival
• Managed third-party creative freelancers to design emojis, stickers, and icons
• Developed company branded icons and emojis increased Discord community engagement and following by 53%